Voice Technology is Here to Stay: 39 Million Americans Now Own a Smart Speaker

In today’s technological world we are all constantly connected. It was only a matter of time before that connection moved into our homes and places of business. Recent statistics have shown that 30 million American people now own some type of a voice-activated smart speaker. In fact, voice technology is not rapidly outpacing the adoption rates of both smartphones and tablets, making it the next must-have technology to integrate into your life.

The fact that 39 million people have integrated voice technology into their lives means that one in six adults in the USA now have some form of a smart speaker system. Of those people, 65% of smart speaker owners stated they would not want to consider going back to life before the era of a smart speaker. This data comes from a study done by NPR and Edison Research, called the Smart Audio Report. Users of voice-activated smart speakers utilized these devices in a variety of ways. Some of the most popular uses of this technology include:

  • Controlling various smart home devices
  • Ordering food
  • Locating local businesses and restaurants
  • Answering various everyday questions
  • Sending messages
  • Listing to music, books and podcasts
  • Setting alarms and timers
  • Controlling electronics, especially the television

The Smart Audio Report contained information sourced from interviews of around 2,000 people. The survey polled around 1,010 people via phone and over 800 people online. The survey reported that more than 50% of people housed their smart speaker in the family living room. After that, 21% of people had their smart speaker in the kitchen, followed by 19% of people keeping their device in the master bedroom. Additionally, the survey found that about 66% of people enjoyed using their smart speaker while entertaining guests. While entertaining, those surveyed mostly used the smart device to play music and settle debates by asking the speaker general questions.

The smart speaker is actively replacing the amount of time that people who use it would typically spend on their other devices. These include the smartphone, television, computer, tablet, and the age-old radio. The replacement of the use of other devices is a testament to how deeply these smart speakers are integrating into our lives.

In addition to the replacement of other technologies, smart speakers are bringing about a cultural and marketing shift in America. This shift is especially apparent in the way users with smart speakers are choosing to do their shopping. Smart speakers bring about a seamless, simple way to shop without ever having to open a screen. In addition to making actual purchases, owners of smart speakers are using the device to provide them with a wealth of information about the product prior to making a purchase. Of the products purchased via smart speaker, 58% of those were household supplies, 51% were electronics, and 48% were beauty and health products. Those surveyed also showed that they would be highly interested in having smart speaker technology that integrated into their vehicles, which is definitely on the agenda for most companies already selling voice technology speakers.

Alexa, Google Home and Siri are leading the pack in terms of voice-activated smart speakers. Statistics also show that the number of people owning a smart speaker will grow by over 100% in the USA in 2019. It appears that voice technology and the smart speaker are not going anywhere and will only become a more essential part of everyday life for people in America wishing to stay up to date on the latest in technology.

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